Home & Kitchen

Project Name

industry

E-Commerce

The Story About The Project

Seller Eclipse’s Services:

The Approach:

Our campaigns were strategically designed, incorporating primary keywords, competitor analysis, category targeting, video content, and defensive strategies against competitors. The aim was to prevent customers from casually browsing other listings.
We strategically allocated our PPC budget to maximize our investment in the competitive shoe market.
Our PPC campaigns were regularly updated in anticipation of seasonal shifts and changes in consumer behavior to maintain relevance and effectiveness.

Account Health

Managing inventory to sustain a favorable IPI score given the rapid turnover.
Conducting regular assessments of sell-through rates and initiating removal orders when necessary.

Catalog Management

Implemented parentage structures based on product specifications.
Utilized best-selling SKUs to boost traffic and sales for lower-ranking SKUs, enhancing revenue for underperforming products.
Crafted and optimized listings for all product variations, ensuring each size and type had SEO-optimized listings to improve discoverability.
Heavy focus on FBA catalog development.

Conversion Rate

Following the initial listing optimization, we identified further room for enhancement. Conducting AB title tests, we found that a concise title surprisingly led to an improved conversion rate for these items.

Marketing & Design

Revamped the primary product image to showcase product features, leading to a significant increase in conversion rates by up to 25-50%, depending on the product variation.
Highlighted key attributes, such as durability, materials used, and environmental benefits in both A+ content and infographics, reinforcing the message of quality and sustainability.

The Challenges:

Catalog Management:

Their catalog lacked proper organization with no parentages, numerous suppressed listings, and a significant presence of duplicate listings.

Conversion Rate:

Despite strong brand awareness, the brand struggled with a low conversion rate.

Creative Assets:

Their creative materials focused on product features but failed to convey the brand’s identity, product composition, and shopper benefits effectively.

Account Health:

The account faced challenges such as suppressed listings and a low Inventory Performance Index (IPI) score.

Impact:

What Seller are Saying

Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.

"I'm genuinely appreciative of Seller Eclipse outstanding performance. They have not only gone beyond my anticipations but have been a genuine lifesaver for my Amazon enterprise. Their proficiency substantially enhanced sales and saved me valuable time and resources. I highly recommend them for exceptional Amazon assistance."

"Seller Eclipse isn't just a service provider; they are true collaborators in the growth of our small business. Instead of the usual one-size-fits-all approach, their team consistently goes the extra mile by providing customized solutions to meet our specific needs. Thanks to Seller Eclipse, our Amazon business and other aspects have experienced remarkable expansion."

"Seller Eclipse enabled me to expand my brand during a challenging period of competition. Their dedication and proficiency were instrumental in helping me achieve my initial earnings."