Seller Eclipse

Beauty & Personal Care

Project Name

category

Beauty and Personal Care

industry

Skin Care

Brand Overview

A highly esteemed and widely recognized brand, celebrated for its skin care products, consistently generates monthly revenues that surpass seven figures in total sales.

The Story About The Project

Seller Eclipse’s Services:

The challenges:

  •  Advertisement – Campaigns had to be built from scratch
  • Inexpensive competitors – Marginal pricing difference with competitors making it difficult to convert on generic terms.
  • Inventory management – The rapid and dynamic flow of inventory posed a challenge in terms of efficient management.

The Approach:

Advertisement

  1. We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
  2. We continuously create value through posts so customers looking for solutions know our products.
  3. Spending on PPC strategically (maximize investment since the skin care space is crowded).
  4. PPC campaigns updates prior to the change in seasons and consumer behavior.

Account Health

  1. Inventory management to maintain a healthy IPI score (due to the fast flow).
  2. Auditing sell-through rates and processing removal orders as needed.

Catalog Management

  1. Creation of correct parentages to boost sales on the products that needed to increase sales
  2. Listing creation and optimization from A-Z, with new products as the catalog is growing.
  3. Adding new styles to listings in accordance with growing demand.
  4. Heavy focus on FBA catalog development.

Impact:

What Seller are Saying

Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.