Beauty & Personal Care
Project Name
category
Beauty and Personal Care
industry
Skin Care
Brand Overview
A highly esteemed and widely recognized brand, celebrated for its skin care products, consistently generates monthly revenues that surpass seven figures in total sales.
The Story About The Project
Seller Eclipse’s Services:
- Advertisement
- Platform Management
- Inventory Management
- SEO Optimization
- Brand Content
The challenges:
- Advertisement – Campaigns had to be built from scratch
- Inexpensive competitors – Marginal pricing difference with competitors making it difficult to convert on generic terms.
- Inventory management – The rapid and dynamic flow of inventory posed a challenge in terms of efficient management.
The Approach:
Advertisement
- We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
- We continuously create value through posts so customers looking for solutions know our products.
- Spending on PPC strategically (maximize investment since the skin care space is crowded).
- PPC campaigns updates prior to the change in seasons and consumer behavior.
Account Health
- Inventory management to maintain a healthy IPI score (due to the fast flow).
- Auditing sell-through rates and processing removal orders as needed.
Catalog Management
- Creation of correct parentages to boost sales on the products that needed to increase sales
- Listing creation and optimization from A-Z, with new products as the catalog is growing.
- Adding new styles to listings in accordance with growing demand.
- Heavy focus on FBA catalog development.
Impact:
- Consistent advertising goals met with average ACOS under 20% and ROAS of 5
- Increased conversion rate by over 70%
- Increased average weekly revenue by 15% WoW
- Inventory flow maintained with out of stock issue solved.
What Seller are Saying
Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.
"I'm genuinely appreciative of Seller Eclipse outstanding performance. They have not only gone beyond my anticipations but have been a genuine lifesaver for my Amazon enterprise. Their proficiency substantially enhanced sales and saved me valuable time and resources. I highly recommend them for exceptional Amazon assistance."
"A Life Saver""Exceptional Results - A True Life Saver!"
"Seller Eclipse isn't just a service provider; they are true collaborators in the growth of our small business. Instead of the usual one-size-fits-all approach, their team consistently goes the extra mile by providing customized solutions to meet our specific needs. Thanks to Seller Eclipse, our Amazon business and other aspects have experienced remarkable expansion."
"The Amazon Growth Partner"''Our Amazon Growth Partner"
"Seller Eclipse enabled me to expand my brand during a challenging period of competition. Their dedication and proficiency were instrumental in helping me achieve my initial earnings."
''From negative to breakeven to first profit''''From negative to breakeven to first profit''
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