Home and Kitchen
Furniture
USA
This emerging brand is swiftly gaining recognition in the realm of storage furniture to transform living spaces into welcoming retreats. Their offerings encompass a wide range of designs crafted from premium materials, effectively reshaping the landscape of home décor.
Launching a D2C furniture brand on Amazon’s highly competitive platform, entering a market already dominated by established competitors.
This furniture brand had unveiled a variety of fresh designs and package quantity options, demanding a carefully crafted strategic launch plan for their successful introduction.
In the realm of PPC advertising, competing against established brands posed significant challenges. Securing top positions for high search volume keywords proved to be a daunting task, and converting on highly relevant keywords remained elusive due to the absence of social proof and brand recognition.