Furniture
Project Name
category
Home and Kitchen
industry
Furniture
location
USA
Brand Overview
This emerging brand is swiftly gaining recognition in the realm of storage furniture to transform living spaces into welcoming retreats. Their offerings encompass a wide range of designs crafted from premium materials, effectively reshaping the landscape of home décor.
The Story About The Project
Seller Eclipse’s Services:
- Advertisement
- Platform Management
- Inventory Management
- SEO Optimization
- Brand Content
The Challenges:
Amazon Debut :
Launching a D2C furniture brand on Amazon’s highly competitive platform, entering a market already dominated by established competitors.
New Product Launches:
This furniture brand had unveiled a variety of fresh designs and package quantity options, demanding a carefully crafted strategic launch plan for their successful introduction.
PPC:
In the realm of PPC advertising, competing against established brands posed significant challenges. Securing top positions for high search volume keywords proved to be a daunting task, and converting on highly relevant keywords remained elusive due to the absence of social proof and brand recognition.
The Approach:
Advertisement
- We initiated our strategy by identifying key competitors within the storage furniture niche, particularly those offering a similar value proposition to our brand.
- Our research revealed the presence of strong seasonality patterns linked to trends and events in the home decor industry.
- Leveraging this data, we meticulously crafted our A+ Content, Infographics, and Copywriting. Our approach involved strategically integrating design elements and messaging related to home decor trends and events to drive sales, enhance visibility within the marketplace, and improve keyword ranking.
- Our content and imagery revolved around our various storage furniture designs, with a strong focus on optimizing SEO by incorporating relevant keywords. This approach not only boosted conversion rates but also led us to discover new and highly pertinent keywords within the rug niche.
- Furthermore, we maintained a commitment to keeping our designs fresh and up-to-date, ensuring that our visual appeal remained in sync with evolving trends in the home decor industry.
New Product Launch:
- Each furniture collection launch undergoes a meticulously crafted step-by-step process that seamlessly combines design, parentage, and SEO strategies. This approach is carefully tailored to leverage Amazon’s algorithm effectively and optimize sales during the initial launch phase.
Advertisement and PPC :
- We designed campaigns encompassing primary keywords, competitor analysis, category targeting, video content, and defensive strategies against both key competitors and our products. This strategic approach aimed to discourage customers from browsing other listings.
- Our ongoing efforts involved continuous optimization of these campaigns, ensuring that our account maximizes the value of the ad spend, delivering optimal results.
Conversion Rate:
- Following initial optimizations, we embarked on a continuous process of A/B testing for titles, images, A+ content, and bullet points. This diligent approach was aimed at crafting the most compelling and effective Product Detail Pages possible.
- Building on the success of our SEO and design strategies, which highlighted various rug features, we introduced video ads with a focus on showcasing the unique qualities and designs of our rugs.
- Recognizing the potential for repeat purchases in the home decor market, we implemented strategies to encourage subscription-based sales.
Impact:
What Seller are Saying
Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.
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